Don't get me wrong. I like some things about Fire TV, but there are some things it does that really irritate me.
By default, videos start playing if I stop on them for a few seconds. I don't want to see or hear a video playing unless I tell it to play. Sure, I can go to the settings and turn that off, and I do. But it only applies to standard videos. When there's a sponsored video, it plays if you stay on it for more than one second. I timed it. It was easy to time. One Mississippi, t--- dammit!
Maybe I shouldn't get so worked up about stuff playing when I don't want it to. But I don't want it to.
Remember those Websites that you would go to and they'd start playing some sound? Yeah, they still exist. News sites are notorious for playing a video when you just want to read the story. I hate those. And Fire TV does that same thing.
The Amazon Fire TV Stick 4K -- I haven't tried the new "Max" version yet -- works great. It's responsive, and is easy to you. But Amazon insists on playing videos when I don't want them to. I will not put up with that. And that's why Fire TV will never be my streaming device of choice.
I still use the Fire TV device for Tablo Connect, but for nothing else. I tried. The autoplaying of videos -- and the inability to stop it for sponsored videos -- keeps the Fire TV device relegated to a special purpose only status in my Streaming Life.