Tuesday, November 23, 2021

Another Hulu price increase

It seems like just a couple of months ago that Hulu announced a price increase. That's because it was. And now, word is that Hulu is upping its prices. But it's not exactly "another" increase. Let me explain.

In September, Hulu announced that its pricing of their standard plan was going up by a dollar a month. Rather than $5.99 it would be $6.99 each month. Still a good deal, but a price increase is a price increase, and that's never fun.

Now, word is that Hulu is upping the price of their Hulu+Live TV plan is going up by $5/month. I haven't seen a notice from Hulu, but Engadget is reporting the increase will happen in late December, but will include an offset that might make it more palatable:

Disney plans to add Disney+ and ESPN+ to your subscription, and you have no choice in the matter. On Friday, the company sent an email to current subscribers informing them of the impending change. Starting on December 21st, all Hulu + Live subscriptions will include access to Disney’s two other streaming platforms. Previously, you could get Hulu + Live TV on its own.

And with the change, the price of Hulu + Live TV plans is increasing by $5 per month for both current and new customers. Come the 21st, the ad-supported tier will cost $69.99 per month, while the “no ads” package will cost $75.99 every 30 days. If you’re a Hulu + Live TV customer with an existing Disney+ and or ESPN+ subscription, those will roll into the new plan.

Is this a good thing? Well, no. But yeah. Actually, no.

If you have Hulu+Live TV with the Disney bundle -- Disney+ and ESPN+ -- it's currently $73/month. So, that will actually go down by $3/month. But, if you don't want the bundle, just Hulu+Live TV, you will pay $5 more, and get the bundle anyway.

It's a good thing in that if you want it all, you get it for a better price. But, if you only want the one service, you lose that option, and to get that one service, you have to pay more, because the bundle is the only way to get it.

I'm not personally interested in Hulu+Live TV, but if you are, you'll bet paying more, but getting more. If that's something you want in your Streaming Life, you'll be getting a good deal.

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