The vMVPD Value Collapse: Is It Time to Rethink Your Setup?
Once upon a time, a subscription to a vMVPD (virtual Multichannel Video Programming Distributor) -- or "live streaming TV" -- meant you could watch all your favorite channels, your local news, and your favorite sports teams for a fraction of the cost of cable. Over the last few years, that has changed. The "cable killer" has effectively become the new cable, complete with the heavy price tags and familiar frustrations we once tried to escape. The Shrinking Return on the Dollar We have reached a point where the convenience of the big bundle is no longer worth the cost. For many, cable was easy and familiar, but the return on the dollar eventually soured. Today's major streaming services have followed that same trajectory. YouTube TV, which launched at $35, now sits at $83 per month. Hulu Plus Live TV and DirecTV Stream have climbed into the $90 -- $100 range. When you factor in that most subscribers only watch a handful of the hundreds of channels they pay fo...
