Saturday, August 21, 2021

Good streaming news, but...

The Academy of Country Music awards program will be moving to streaming in 2022. That's kind of a big deal.

The ACM has aired since 1972, first on ABC, moving to NBC in 1979, then to CBS in 1998. This year, CBS has announced that it will carry the CMT Music Awards starting in 2022. CMT is owned by ViacomCBS.

Amazon Prime Video has picked up the show starting in 2022.

Amazon Prime Video [August 19, 2021] announced that they will be the home of the 57th Academy of Country Music Awards, which will livestream on the platform in 2022. The 2022 ACM Awards, produced by MRC’s dick clark productions, marks the first time a major awards show has livestreamed exclusively.

First held in 1966, the Academy of Country Music Awards has honored and showcased the biggest names and emerging talent in the industry, and is the longest-running country music awards show in history. The 2022 live show will bring together iconic artists for exciting collaborations, surprising moments, and an unprecedented number of world television-premiere performances, all of which will be announced in the coming months. The date and location will be confirmed at a later time.

This is kind of a big deal. But then again...

Ratings for awards shows are dropping. So, maybe that's not that good of a thing after all. It's a good thing, just maybe not that big after all.

Why are rating dropping? That's a loaded question. I think it's because people want to be entertained and not lectured, and you can't swing a dead cat in a room of celebrities without hitting someone lecturing you. I haven't watched award shows in years. I don't care if the politics leans my way or away from me, I don't want to listen to that in an awards show.

Will I watch it on Amazon? Nope. I didn't watch it on CBS, or on NBC. When it aired on ABC, I didn't always control the remote -- when I wasn't the remote -- so I didn't get a say in the matter. I haven't watched a lot of award shows over the years in fact.

If awards shows are your thing, though, then now you know where to find this one next year. These shows may be getting more entrenched in your Streaming Life.

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