Monday, March 20, 2023

Tubi is number one

For some time, Pluto TV has been the top free ad-supported television (FAST) service. Pluto TV has ruled the roost for years.

Not any more.

Tubi has taken over as the top FAST service, according to recent stats.

This is a bit of a surprise, as I've just gotten into the mindset that Pluto TV was the top FAST service. It always has been, and always will be.

Only, reality has stepped in.

Pluto TV is now the second largest free live streaming service, and Tubi TV is the new king of the FAST services, with 1% of all streaming, compared to Pluto TV's 0.7%:

"Reaching 1% of total viewing minutes is a huge milestone for us because it validates we are driving massive viewership and our data-informed personalization and recommendations get the right content in front of the right people," said Mark Rotblat, Chief Revenue Officer at Tubi. "Advertisers can feel confident that our light ad loads, addressability and tools for cross-screen planning and measurement are built with their success in mind and they can shift a significant portion of their video investment dollars to a 100% addressable audience on Tubi."

Tubi is now owned by FOX and used FOX's super bowl this year to push the free service with several virtual ads. It seems that big ad spend has helped Tubi grow and become the largest free ad-supported service in America.

I actually prefer both Pluto TV and Xumo Play to Tubi, or at least did the last time I spent a lot of time looking at them. I need to spend more time with Tubi, so I can see if changes to the service justify it's new reign at the top.

Tubi TV has been a part of my Streaming Life for some time. It may become a bigger part soon.

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