Saturday, March 4, 2023

Cord cutting grew last year. Again.

Twelve years ago, I was a rarity. I was a cord cutter, and there weren't as many of us.

Today, there are so many more cord cutters, and the numbers of others joining us in the world of cord cutting continues to increase.

A report from TVTech says that traditional pay TV services lost a lot of subscribers in 2022, more than they lost the previous year.

The top pay-TV providers now account for about 70.2 million subscribers—with the top seven cable companies having about 37.8 million video subscribers, other traditional pay-TV services having 24.1 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services having 8.3 million subscribers.

That number represents a steep drop from LRG’s estimate of 76.1 video subscriptions in 2021. Although cord cutting has gradually increased year over year for the past decade, LRG reported that the trend eased up between 2020 and 2021 when pay TV providers lost 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020. That blip was probably best represented by the fact that more TV was being consumed during the lockdowns imposed by the global pandemic.

You and I are part of a growing field. My Streaming Life, and yours, are the way that more and more people are going.

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