Monday, May 6, 2024

Max cracking down on password sharing

Word came out last week about Max cracking down on password sharing. According to a report from Bloomberg, Max has begun a "lot like Netflix" password crackdown:

Their plan starts with increasing the number of people paying for Max. The company plans to start cracking down on password sharing as soon as this fall, timed to one of the strongest programming slates in recent memory. Max will release a new season of House of the Dragon in June and debut The Penguin and Dune: Prophecy later this year.

The playbook looks similar to the one already being employed by Netflix. It will allow account holders to add extra members for less than the $9.99 price of Max with ads, according to people familiar with the company’s plans. Those extra members will have their own credentials and log-ins. They’ll be able to set that up without losing their viewership history.

The reports also says that Netflix has posted strong gains since the crackdown on password sharing, and Max wants the same.

My Streaming Life doesn't use Netflix or Max on any regularity, although they will occasionally make it into my service rotation. I understand their reasons for cracking down on sharing of passwords, but a lot of people aren't going to like it.

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