Thursday, February 29, 2024

Hallmark Family

There's a new channel on streaming services (and cable). Only it's not new. It's just a new name.

Hallmark Family debuted yesterday, with the same stuff it's been playing for a while. Yes, that actually does make sense.

Before Wednesday, the channel was called Hallmark Drama. But, on Wednesday, it became Hallmark Family.

Only the name changed.

Why the change? Well, I don't really know. I suspect that Great American Family channel is why. That competitor from former Hallmark executives has made inroads into the traditional Hallmark market. Enough that it could be the reason Hallmark rebranded Hallmark Drama as Hallmark Family.

Or, it could have nothing to do with it. (I really think it did.)

Hallmark Family is available streaming from most streaming services, as this chart shows.

My Streaming Life has enjoyed Hallmark Drama (now Hallmark Family) for a while through Frndly TV, the cheapest way to watch the three Hallmark channels. Oh, and yes, the Great American Family channel and other channels from that group, too. I don't know if there are any real changes in store for Hallmark Family apart from that new name. As long as they offer family friendly programming, I'm happy.

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