Thursday, September 8, 2022

Ad-supported Netflix sooner than later?

This totally got past me last week. An article in Variety says that Netflix has accelerated its timeline on launching its ad-supported tier.

In case you weren't aware, Netflix is launching an ad-supported tier in the next several months. Expectations are that it will be in the $7-10 range.

This follows a price increase earlier this year, which brought the monthly subscription prices to $10, $15.50, and the top tier is $20. The differences are as follows:





Monthly cost* (United States Dollar) $9.99 $15.49 $19.99

Number of screens you can watch on at the same time

1 2 4

Number of phones or tablets you can have downloads on

1 2 4

Unlimited movies, TV shows and mobile games

Watch on your laptop, TV, phone and tablet

HD available


Ultra HD available


The final details on the ad-supported tier are not available, but Variety reports that Netflix is moving the launch date up.

In July, Netflix told investors that it was targeting the launch of the ad-supported plan “around the early part of 2023.” But now, Netflix’s ad-supported is set to go live Nov. 1 in multiple countries, including the U.S., Canada, U.K., France and Germany, according to industry sources who have been briefed on the streamer’s plans. That would be a little over a month before Disney+ Basic, priced at $7.99/month, hits the market in the U.S.

If you're a Netflix subscriber, you may be able to save some money by moving to an ad-supported tier. I know that some people can't stand ads, so there are the high-priced plans for them. But for those wanting to save money in their Streaming Life, the Netflix ad-supported tier may be the thing to do.


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