Saturday, February 5, 2022

Amazon Prime price increase

If you're an Amazon Prime member -- and I've been one for years and years -- there's a price increase coming. The current price of $119 will become $139 come February 18 for new customers, or March 25 for those renewing.

As I've said, I've had an Amazon Prime membership for a long long time. I was a Prime member before there was a thing called Prime Video. I was a Prime member when Unbox was introduced. Unbox became Instant Video on Demand, and is now called Prime Video. That's how long I've been a member.

I think (I really should check to be sure) it was originally $79/year. It went up to $99/year, then to $119/year. Now, the next price increase is coming and again, it's another $20/year increase.

Amazon last hiked the price of Prime in 2018, when it increased to $119 from $99. Four years before that, it raised the subscription fee to $99 from $79.

Amazon’s annual increase amounts to about a 17% rise in price. Amazon also raised the monthly price of a Prime membership from $12.99 to $14.99, the company said. New members will see the increased prices on Feb. 18, and current members will be billed at the higher rate after March 25.

Well, there you go. It was $79 to start with. It's not quite doubled since it's original launch, but it is giving me some pause.

When it started, there was no video service. We went with it because we calculated that the cost would be justified by the shipping benefits. Now, at $60/year more than it first cost, I have to wonder if it is worthwhile.

I suppose if you figure the video services into it, it is worth it. But we didn't subscribe for video services, and have always considered that a bonus. No longer. It's now figuring into my calculations, because I'm not sure we'd get $140 worth of benefits over a year from the shipping. Heck, I'm not really sure we're getting $120 worth, the current cost.

So, now Prime Video moves from a bonus to something I'm actually paying for. It's still cheaper than Netflix (the middle and higher package). I'm not a fan of the interface still. It's better. Or maybe I'm just more used to it. I've never liked the interface. But the amount of content is really good, and as a streaming service, it's probably worth it.

I'll be keeping Prime Video in my Streaming Life. I just don't like having to pay more for it. Such is life, even a streaming one.

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