Monday, November 7, 2022

Hulu raises price on live streaming service

list of live streaming services that are raising their prices continues. This time, it's Hulu. Only I'm not sure you can blame this increase on the same reason as the recent Sling TV increase.

Recently, Sling TV increased its prices by $5/month because of the settlement of a carriage dispute with Disney. Because of the increased fees Disney charges for their services, Sling TV has now gone up in price.

This increase for Hulu+Live TV isn't because of a carriage dispute, however. Disney owns Hulu, so Disney is paying itself for the service. But, the fact that other services have gone up recently -- YouTube TV, Fubo TV, and Vidgo all saw increases ahead of Sling TV -- means that Hulu+Live TV now goes up as well, and it gets lost in the mix.

Well, it's not lost on everyone.

Disney caused the price increases in the other services, then the day after the last service they gouged announced an increase, Disney's own service (Hulu+Live TV is owned by Disney) went up too.

I see what you did there, House of Mouse.

Disney first sent notices to subscribers last week, before streaming news outlets picked up on it. The first one I saw was the story on Cord Cutters News:

The price of Hulu (No Ads) + Live TV, Disney+ (No Ads), and ESPN+ (With Ads) will increase from $75.99/month to $82.00/month beginning 12/08/22.

The price adjustment will be reflected in your first billing cycle on or after December 8. Your payment method on file will be charged the new price unless you cancel before the start of your first billing cycle on or after December 8.

While Cord Cutters News has been running on a skeleton staff -- or so it appears -- for several months, they did get the jump on others with this, so good on them.

Bad for us, though, as this price increase is simply another in the long line of things that have cost a lot more in the lasts two years. It's getting harder to keep the price down on your Streaming Life. But it's like that with everything, it seems.

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