I saw an article on AFTV News this week about Amazon inserting digital product placement in movies. Huh, was my first thought. Then I read the comments.
There's everything from "now everyone's going to be doing it" to "everyone is already planning to do this" to "I'm throwing all my stuff away" to ... well, everything.
The actual product placement in the article was a bag of M&Ms.
... presumably, the M&Ms on the counter did not exist when the scene was shot and have been digitally inserted after the fact to advertise the candy. The program is currently in open beta and already being used in Amazon’s own original content, such as Reacher, Tom Clancy’s Jack Ryan, the Bosch franchise, Making the Cut, and Leverage: Redemption
The funniest, or silliest, or most knee-jerk reaction was one that said:
I can’t believe they have went this low I am sorry Amazon but this just makes me want to ditch all my streaming device’s 8 in total
Think that one through. They want to ditch their Amazon streaming devices because of this. Then what? Not stream? Go back to cable? I don't think so.
Let's suppose this fellow did toss his Fire TV devices in the trash. Then what, he goes out and buys some Roku devices? Maybe some Chromecast devices? And do what? Launch Amazon Prime Video and watch the content anyway?
And some of the comments make it look like they've never heard about product placement. The outrage over commercials within a TV show! That's never happened before in the history of TV ever!
I think keyboards make people stupid. And, yes, I realize I'm saying this from behind a keyboard. I stand by what I wrote.
Let me tell you my thoughts on this. I don't care. Maybe I should, but I don't. If they didn't put a digital bag of M&Ms in the movie, what? They'd put a real bag of M&Ms in the movie?
It gives Amazon, who is the content creator in this instance, the ability to rake in some money from product placement without having to wait on the product placement agreement to film the scene. (I know, they aren't using film, but you know what I mean.)
And if they don't have an agreement in place when it airs, then they can put in a generic brand of candy, then update it with M&Ms when they finalize the deal.
Like I said, it doesn't bother me. And, yeah, maybe it should. But it doesn't. I only care that there's some good content to make my Streaming Life more enjoyable. And it doesn't matter if it's M&Ms or an Apollo bar, as long as the TV show or movie is enjoyable.