Comscore released a report recently that said over 60% U.S. households had cut cable, and increase from 37% as recorded earlier this year, as reported by Cord Cutters News:
The report says the amount we stream is also going up as we now watch over 11.5 billion hours of streaming media in a year. That is up from 9.6B during the same period the year before. It is also reported that ad-supported streaming captured the bulk of new viewing as cord cutters look to ad-supported services to save money.
"While the top US streaming services are keeping up with the demand for subscriptions, new growth can be observed in FAST streaming platforms like Roku, Pluto and Tubi which are increasingly consolidating their position in the household mix," said James Muldrow, Vice President, Product Management, Comscore. "At the same time, cable/satellite subscribers remain some of the most engaged users in the streaming landscape. With three cable/satellite providers in the Top 10 ranking of video services based on hours watched per household, these findings highlight the success of these providers in offering advertisers consistently engaged streaming audiences."
That is a large increase in a short period of time. If this report is accurate, this bodes poorly for cable TV companies.
Of course, some of us cut the cord and dropped cable over a dozen years ago. Still, seeing the number of cord cutters increase this much this quickly is surprising to me.
My Streaming Life is being joined by so many others. I enjoy mine. I hope everyone else is enjoying theirs.
