Monday, June 27, 2022

Streaming continues to grow

News that streaming continues to grow really isn't news is it?

Well, yes it is. But it is expected news. Well, it is expected to me. And maybe to you as well.

Likely, you're here reading this because you are a streamer, or thinking about becoming a streamer. So, finding out that others are thinking like you doesn't really shock you, does it? Didn't think so.

So, as I said, streaming is growing. According to Nielsen, in May, streaming growth continues to not only grow, but grow at record-breaking numbers. In fact, for the last three full months, each growth exceeded the previous, which was a record at the time.

While overall TV usage decreased by 2.7% in May compared to April—a drop that follows typical viewing trends for this time of year—streaming was the only viewing category to exhibit any month-over-month growth in May as it continued to narrow the gap on cable's 36.5% share of viewership, and it exceeded broadcast's 24.4% share.

Time spent streaming in May increased by 2% versus April, bolstered by the release of new content at the end of the month: Obi-Wan Kenobi on Disney+ and Netflix's Stranger Things. With the release of these programs, Disney+ captured 2.5% of total TV viewing on May 27, and Netflix claimed 9.0% on May 28.

Broadcast and cable viewing both declined in May, as viewing volume fell 3.5% for each category versus April. The drama genre led with the largest share of broadcast viewership for the month, with procedural crime dramas representing about one-third of broadcast viewing.

TV overall is down, but streaming is up. Way up. Which means that non-streaming TV is way down.

I'm not surprised by this trend, as I said. I dropped cable in early 2011, and my part-time streaming became full time streaming at that time.

The cost savings, the selection of content, the ability to watch on my schedule, all that means that my Streaming Life is a happy one. And it's becoming that way for more and more people.

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