Roku forcing multi-factor authentication

We should have seen this coming. Especially since it was in a statement we linked in a post from last week. I read it, I just didn't let it sink in.

Roku is forcing multi-factor authentication (MFA) on users:

As a part of our ongoing commitment to information security, we have enabled two-factor authentication (2FA) for all Roku accounts, even for those that have not been impacted by these recent incidents. As a result, the next time you attempt to log in to your Roku account online, a verification link will be sent to the email address associated with your account, and you will need to click the link in the email before you can access the account.

It is a good idea for MFA on new devices. I don't like it all the time, but if a new device is used, I see its value.

My Streaming Life has involved Roku since 2010. They really should have done this years ago.