Monday, April 29, 2024

Amazon and the NBA

The NBA has a streaming home: Amazon.

The Atlantic reports that Amazon and the NBA have reached an agreement that would make Amazon a major streaming partner fo the league:

It is expected that Prime Video’s package will include significant regular-season and postseason games, perhaps even some conference finals. The anticipation is that the final contract will be for at least a decade and begin the 2025-2026 season.

ESPN/ABC, as the website Puck reported Thursday, also has a framework of a deal with the expectations that an agreement will be completed. ESPN/ABC is expected to keep the NBA Finals on its networks for the duration of its deals. Like Amazon, ESPN’s new contract also is expected to be at least a decade in length.

All of the details are not finalized yet, but all sides are under the expectations they will get done. The NBA, Amazon and ESPN all declined to comment.

My Streaming Life has never had much basketball as a part. It's not a sport I watch, much as ice hockey and auto racing aren't sports I watch. But for those that are fans of the game, this is big news. Amazon is trying to be a big player in streaming sports. This is just another step in that direction.

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