Ten years ago, there were Roku Ready TVs, which were TVs with an MHL port. If you don't know about MHL ports, they are variations of HDMI that include more power, and worked with Roku Sticks model 3400. You could buy the TVs that essentially had sticks installed. Some had the sticks visible, and some had the sticks behind the rear panel, hidden from view.
Roku later licensed their software to TV manufacturers to build TVs branded as Roku TVs. That's the current situation. But it's not the future situation.
Roku recently announced a new line of Roku TVs, that Roku itself will make.
A smart TV made by Roku just makes sense. When we combine our streaming leadership with our hardware expertise, it progresses the overarching ambition to innovate across the TV experience, benefiting all streamers with a Roku TV.
Available in 11 models ranging from 24” to 75”, the new Roku Select and Plus Series TVs will focus on the features that streamers have come to love, including access to free live TV, news, and sports, plus fan-favorite features like Find My Remote and Private Listening. All Select Series TVs include the Roku Voice Remote with push-to-talk controls, and all Plus Series TVs include the Roku Voice Remote Pro featuring hands-free voice commands. Additionally, the all-new Roku TV Wireless Soundbar offers simple and wire-free home theater setup.
I don't know if the third-party Roku TVs will remain. I've not been particularly fond of the Roku TVs I've used. I've never purchased one, but I've used one -- or more than one -- and they're okay, but just okay.
I also don't know if I'll purchase a Roku TV Select or Plus series TV (the ones Roku will make), since I don't need a TV. But I am looking forward to getting my hands on one. It's won't be a part of my Streaming Life any time soon. But I'm not opposed to it.