Friday, January 13, 2023

HBO Max price increase

The latest round of streaming service price increases is still going on. Maybe it's not a round, but a trend. Maybe it's just a thing. Regardless, along with everything else that's gone up in price over the last two years, you can add HBO Max to the list.

On yesterday, the streaming service announced a price increase, effectively immediately.

It's not a large increase, and it's only for one of the two plans, but it's still an increase, and not something any of us want.

Effective Thursday, Jan. 12, the price of a new HBO Max no-ads monthly subscription in the U.S. will increase from $14.99 to $15.99 (plus applicable taxes). That’s a nearly 7% increase. Existing HBO Max subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99/month effective their next billing cycle on or after Saturday, Feb. 11, 2023.

"This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users," the company said in a statement.

While it is effective immediately for new subscribers, existing subscribers won't see it until February 11, four weeks from now.

Not news we wanted to hear, but it could have been worse, and it's only for the higher priced plan. HBO Max is still a pretty good bargain, and a service that I have in my rotation of services as a part of my Streaming Life.

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