Remember back in May when there were reports that YouTube was popping up messages about ad blockers. What was happening was the user was being nagged about users running ad blockers.
At the time, it was called an "experiment" with no word about what might be next.
Well, here's what's next.
YouTube is now taking a tougher stand, going so far as to block users from watching after three times.
Several screenshots have appeared on Reddit and Twitter displaying the warning which explains the YouTube “video player will be blocked after 3 videos” unless the ad blocker is disabled or the viewer signs up to YouTube Premium.
The notice continues: "It looks like you may be using an ad blocker. Video playback will be blocked unless YouTube is allow listed or the ad blocker is disabled. Ads allow YouTube to stay free for billions of users worldwide. You can go ad-free with YouTube Premium, and creators can still get paid from your subscription."
The Google-owned business confirmed it was carrying out the experiment and reinforced that viewers will be cut off if they “ignore repeated requests to allow ads on YouTube."
As I've been testing YouTube Premium, I've not encountered this. Even then, since I don't use ad blockers, I wouldn't encounter it anyway.
This isn't really as aggressive as it could be. It's not really that uncommon for some Websites to refuse to allow users to see the content until ad blockers are disabled. YouTube isn't doing that, exactly. It's three times until it's blocked. Small favors, huh?
My Streaming Life continues to have YouTube, and no ad blockers, so I'm not impacted. But many do block ads -- and I understand why -- and will be impacted. YouTube's extortion -- that's what it is, really -- will anger some. And it should.
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