Monday, April 10, 2023

Spending on streaming is down ... but is still too much

Recently, we talked about how much people are still spending on cable TV. In that report, it was brought out that many cable and satellite subscribers also subscribe to streaming services.

I recognize that for some people, cable (or satellite) is exactly what they need. It's not for me, though.

For many streamers that cut the cord, they subscribe to several services each month. That's not for me either.

Cord Cutters News had a report recently that the average monthly amount spent on streaming services is down. They also mentioned that the average is $69/month.

According to Parks Associates, the average cord cutter now spends just $69 on streaming services, down from a high of $90 in 2021.

"Consumers are trying new services – they’re hopping in and out based on the season for sports, fresh content offerings, and the deals and bundles offered," said Elizabeth Parks, President and CMO, Parks Associates. "Currently we see 32 million US internet households hopping around with various services, and retention and churn will continue to challenge the industry."

To me, that's a lot of money. I pay nowhere near that amount.

I have Prime Video, Netflix, Hulu, Disney+, HBO Max, Discovery+, Peacock, Frndly TV, Paramount+, and other services. But here's the thing: I don't have them all every month. In fact, no month has them all.

I subscribe to Frndly TV year-round, because I really like the content. I also subscribe to Amazon Prime year-round, but I do that for the shipping. Streaming is a bonus. I currently get Peacock as part of my Xfinity package. Paramount+ is included with my Walmart+ subscription, kinda like Prime Video is included with Amazon Prime.

The rest of the services? I'll subscribe to one a month. This month, say, HBO Max. Next month, Disney+. The next month, Netflix. And so on. Over the year, I watch all I want, and for a lot less than $69/month.

My Streaming Life is good, and less expensive than many others'. I'm happy with it. Very happy.

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