Tuesday, February 14, 2023

Less than half of USA had cable TV

If you are a cord cutter -- and of course you are -- you are no longer in the minority.

I cut the cord in early 2011, after getting a Roku device in late 2010. And, according to a study in late 2011, at the time, over 71% of USA homes had cable TV then.

A new study from the Leichtman Research Group suggests that 71% of U.S. households still have pay TV.

However, the new figure -- which accounts for cable, telco, satellite and internet-delivered virtual MVPDs -- still represents a significant decline from penetration rates five years ago. The research firm said this latest percentage is down from 82% in 2016, 87% in 2011 and 86% in 2006.

A new study says that less than half of USA homes have cable TV in 2023.

For years cord cutters were often looked at as this weird small group of people who didn’t watch TV. Now according to Samba TV, 52% of Americans no longer pay for cable TV.

You can clearly see this change as broadcasters have increasingly moved content off of traditional broadcast TV to streaming. NBCUniversal has been one of the largest movers of content off of NBC and over to Peacock.

This is a big shift. And if you've been a cord cutter for some time, you were ahead of the curve. If you're new to cord cutting, welcome aboard. Enjoy your Streaming Life!

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