One report, as cited by The Streaming Advisor, says that Tubi, the free ad-supported television (FAST) service from Fox, grew at an impressive rate last year:
Tubi's Total Viewing Time (TVT) is up 44% year-over-year (2022 calendar year vs 2021), with more than 5 billion hours streamed in 2022, and the platform audience has grown surpassing 64 million monthly active users. Tubi's audience continues to be young and increasingly diverse, African American and LGBT audiences grew over 50% in 2022, and audience growth exceeded 25% in each major level of household income and the Hispanic demo – according to MRI. Additionally, Tubi's core younger demographic remains strong – more than 1 in 3 (36%) Tubi streamers are between the ages of 18 and 34. Tubi is proud to offer consumers free access to more than 50,000 titles from 455 content partners as well as a growing curated FAST offering watched by 1 in 5 AVOD streamers in the past 12 months.
The news about this growth came out around the same time as new data showing that Fox News continues to dominate the ratings for streaming and digital content:
The news option has spent 23 straight months as the number one news brand with multiplatform minutes. Multiplatform minutes reflect views on mobile, smart TV’s and any other way people may access the service online.
FOX News Digital closed out January reaching over 3 billion total multiplatform minutes, 1.8 billion total multiplatform views and 109 million multiplatform unique visitors.
I won't even mention the rating that show Fox News host Greg Gutfeld dominating the late night ratings. Well, I did mention it, but won't go further into that. Needless to say, Fox is having a good year. Again. It seems many people are including Fox entertainment and Fox News in their Streaming Life.
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