Wednesday, October 4, 2023

Netflix rumored to be raising prices again

Netflix has not announced it, but there is a report that Netflix is going to raise prices again soon.

The Wall Street Journal reported yesterday that after the actors strike ends, Netflix is planning to increase the cost of its service.

The increase won't impact the lowest cost service, the ad-supported tier, but will impact the other price tiers:

The streaming service is discussing raising prices in several markets globally, but will likely begin with the U.S. and Canada, according to people familiar with the matter. It couldn’t be learned how much Netflix will raise prices by or when exactly the new prices will take effect. Netflix declined to comment.

Over the past year or so, the cost of major ad-free streaming services has gone up by about 25%, as entertainment companies look to bring their streaming platforms to profitability and lead price-conscious customers to switch to their cheaper and more-lucrative ad-supported plans.

Currently, the Standard with Ads Plan (ad-supported, HD, two concurrent streams) is $7/month. That's expected to remain the same.

The Standard Plan (no ads, HD, two concurrent streams) is $16/month (actually $15.49), and that's expected to increase.

The Premium Plan (no ads, 4K/UHD, four concurrent streams) is $20/month. That's also expected to go up.

My Streaming Life rarely includes Netflix. The only time I ever subscribe is to check out a new feature, and then I only do it for a month. Normally, I don't subscribe to Netflix. I can find plenty other stuff to watch for free, or with other services (Paramount Plus is included with Walmart Plus, Prime Video included with Amazon Prime, and so on).

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