Live TV streaming on Amazon Fire TV

Recently Roku added a Live TV section to their main menu. While it does bring something that Roku users haven't had before, it pales in comparison to what Amazon Fire TV has with their setup.

Roku's is pretty much content from the Roku Channel, along with selections from some live streaming services. Yeah, that's a description of what Amazon Fire TV offers, but the details are different.

The only real live TV guide is actually within the Roku Channel. If you have Pluto TV, or Xumo, or Sling TV Free, or any of a number of other free live streaming apps, you won't find them in one place. And where it does have links to other services, it's simply links to those apps, whether or not you have them installed. You'll see in a minute why I bring this up.

Again, Roku's Live TV section is not as useful to me as Amazon Fire TV's. So let's see what I like about Amazon's setup.

The Fire TV section for live TV is called "On Now," which actually is a good description when you think about it. There is a guide that brings in many channels (not all) from services you have, not services they suggest.

Remember when I said that Roku has links to apps whether or not you have them installed? Amazon only lists content from apps you have installed, and have configured to work with the On Now functionality.

After you launch the On Now guide, pressing the Menu button on the remote lets you configure the service. You can add or remote services (actually hide or show the source) and arrange them. And within each service, you can pick and choose which of the available channels show up in the On Now guide. I like that approach much better.

You can even select favorites, and they'll be listed at the top, regardless of the order of the services selected. The favorites will still show up within the sections for each service. Oh, and if you pick a channel as a favorite in two different services -- there is some overlap on these services, after all -- they will show up twice.

When you select the content to view, it does open the corresponding app, but unlike Roku, it only picks from installed apps. And with content from multiple services all in one place, it is far superior to Roku's offering.

If you've read many of these posts, you know I'm in the Roku camp when it comes to a primary streaming app. Regarding this type of feature, however, Fire TV is far ahead of Roku. If this is important to you, and you have a hard time deciding between Fire TV and Roku, this may be the factor to push you to the Amazon Fire TV camp, and have that platform as the basis of your Streaming Life.

My favorite live streaming service

If I had to pick one live streaming service, what would I pick?

That's a trick question. Because I don't have a live streaming service. That means my favorite is none.

Well, sometimes it's none. Other times it's not. So why is that?

I don't watch TV the same way year-round. And you probably don't either. I mean, think about it. Do you watch TV in December the same way you watch TV in May? Or July?

In December, I'm more likely to be in a situation where the TV is on and Hallmark Christmas movies are playing. But not so much in July. Plus, I watch college football, so my TV viewing during the fall and winter months isn't the same as in spring and summer.

The point is that I don't watch TV the same year-round. And, as a result, I don't need the same TV setup year-round.

With me, the only live streaming I really care about is college football. With you, it may be something else. But with me, from early September until early January, I subscribe to a live streaming service that gets me college football. Then I cancel, because I don't need it the rest of the year. I don't need it, so I don't pay for it.

Maybe you could save some money by not subscribing to a service you don't need. Do you need Netflix year-round? Could you get by subscribing for a month, canceling for a month, subscribing for a month, canceling for a month, and so on? If so, you just cut your Netflix bill in half. Let that sink in.

The point is that I don't watch TV the same year-round, so no one way works for me year-round. I certainly don't have a live streaming service year-round. So, to answer the original question of which is my favorite live streaming service? The answer is none. Because I don't need nor do I want a year-round live streaming service in my Streaming Life.

Netflix losing subscriptions

So with Netflix lost customers, huh? That made big news for some reason. Maybe because everybody thinks Netflix is a cash cow that goes on forever.

Actually, it might be. But losing 200,000 subscribers was unexpected. So, what's it mean?

Well, maybe it means that people are tired of rising prices and having to subscribe to so many streaming services that they're paying as much as when they had cable.

Maybe they feel that Netflix isn't worth the money. I don't subscribe, so whatever is causing people to leave, it's probably not the same reason I stopped subscribing several years back. Or maybe it is.

Unlike the early days of streaming, merely existing as an alternative to cable TV is no longer good enough in and of itself. Just ask shareholders of Netflix, who watched the stock plunge 35% on Wednesday after the company lost (net) 200,000 paying customers during the first quarter of the year, here and abroad. Not even Netflix's award-winning content library was enough of a draw to keep them on board. While most U.S. households utilize a combination of between six and 10 paid-streaming services, according to TiVo's report, there's far more than that out there, and there's only so much time anyone can spend watching television.

My philosophy on subscription services is to not subscribe to multiple ones, at least, not at the same time. If there's something on Netflix I want to see, I'll subscribe, but only for a month. I'll binge what I want to see, and then cancel at the end of the month. The next month, I'll subscribe to another service, watch it for a month, cancel, then the next month, pick another service and repeat the process.

In a year, Ive watched what I wanted to watch and subscribed to only one service a month. It's cheaper doing it that way, at least for me.

If Netflix is a part of your Streaming Life, and you're happy with it, then that's great. If you canceled recently, I'd be curious why. But to whichever services you subscribe, if you're happy with the product and the price, you're in good shape, because that's the goal.

Ads are good. And bad.

I have no issue with the concept of advertisements. In fact, unless you're running an ad blocker or some similar utility on your browser -- or network -- you may not even be aware that there are ads on this Website. Of course, if you are not running an ad blocker, then you are very much aware of the ads.

Honestly, I don't like them. Well, I don't like how many there are. So, why do I have so many ads on this Website? I'm lazy. I turned the ad placement entirely over to Google, and they pick what ads show and where they show. And how many.

I don't normally notice them, because I block the ads on this Website. Let me explain why.

When it comes to monetizing a Website, visits matter, so I make sure as much as I can that I only visit from a browser that's I've registered as mine, so my page views don't get counted. I'm not looking to artificially inflate Website traffic numbers in any way.

The number of displays an ad gets can also be artificially inflated. I cannot confirm that the registration of the browser for traffic count also includes ad displays. They're both from Google, and it seems they should be able to tie them together. However, I cannot find anything that says they do. Meaning they may count ad displays to me. And they shouldn't.

To ensure that I don't artificially inflate any stats, I have an ad blocker, off by default, on for this Website. The upside is that I know that I'm doing all I can to ensure that I'm not gaming the system, even unintentionally. The downside is that I don't experience what you experience when you come to the Website. If it's a bad experience because of the ads, I don't know it.

Well, once a month, I will go to the Website on a registered browser and turn off the ad blocker. Then I see the ads in all their glory.

And, to be honest, I don't like how Google does it. It's too many, and they are borderline intrusive. Oh, not nearly as bad as some Websites, so I take some comfort in that. But more than I generally like.

Now, I did mention that I have an ad blocker. I don't normally use it. I understand why Websites have ads, because this Website has ads. They do it to live. I do it to buy a burger every so often. or to upgrade to medium fries.

So I'll view the ads on the Websites I visit. But every now and then, I'll come across a Website that has a horrible experience because of the ads. I'll turn on the ad blocker, finish my business there, and put them on my list of "no-go" Websites.

I believe that if it's an ad-supported Website, and I don't agree to see the ads, I should probably find a different Website. And that's what I do. But I will turn off the ads -- by turning on the ad blocker -- to finish my visit. My last visit. Ever.

I certainly hope the ads here don't make visiting this Website a bad experience for you. I'd put up with the ads here, but it's on the upper limit of what I'll tolerate.

It's the same way with some streaming apps and services. Many are supported by ads. I have found some that are just too much for me, but I can't remember which ones they are. I'll remove the app from my streaming devices if I get to that point. But most ad-supported services don't have an amount that bother me. Like I said, I'm okay with ads. They support some really good quality streaming services and apps, and make my Streaming Life more enjoyable.